6 Question Survey - Complete our "Coffee Questionnaire", and earn $5 towards your purchase.
You will automatically be enrolled to receive occasional newsletters, which will include special promotions, discounts, new products, and events.
Bulk Coffee Discount - Purchase a large (35 oz) bag and save 5% per oz compared to our already value priced 13 oz bag.
FSP (Flexible Subscription Plan) Discount - When you make your second (and all future purchases) within 6 weeks of a previous purchase, you automatically receive 10% off Fresh Coffee! This is known as our Flexible Subscription Plan, and is our best savings opportunity.
We recommend ordering 4-6 weeks of coffee at a time, and this discount is designed with that in mind.
Price Match - Yes, in most cases we will price match on same make / model products. Email us at info@balancingcup.com with a link to the product you found at a cheaper price, we will review, and respond promptly. To date, we have not had a single request for price match. We keep our prices as low as possible, so you can enjoy coffee at a great value!
Roast Degree:
Our coffees are listed as "LIGHT", "MED-LT", "MED", and MED-DK", and "DARK". These are based on measurements taken post roast, coupled with which flavor notes are perceived during the QC process. The measurements (via the spectrophotometer) are therefore a great tool, a guide, yet not the sole driver. Using the data from the meter as a sole driver would result in further confusion, since different coffee is processed differently, and contains varying organic compounds, many of which are necessary for the "browning" process which occurs during coffee roasting. As you can see, roast degree is part science and part art. At the end of the day, most of our roasts fall in the medium range, some lighter and some darker, but most are still considered a medium, by our standards.
What one company calls a dark roast, another company will call a medium roast. There isn't an agreed upon roast degree standard in the coffee industry, although there are two common charts that are often referenced (both of which vary greatly).
The approach is to use a spectrophotometer to quantify (measure) the roasted bean and/or ground color. These values are plotted on a chart, and that is used to convey roast degree. Even between different roasters there are further nuances, where some roasters use the value measured from the whole bean (surface color), others measure a sample of ground coffee (this would provide an average color), and others use a calculation (this is our preferred approach). If you would like to learn more, please message us, we would be happy to further discuss this subject.
"Best by" date:
Coffee is a perishable good, meaning it degrades over time until it becomes stale; Because coffee is perishable, and degrades over time; We believe that coffee should be consumed within 6 weeks of its' roast date. For this reason we set our "Best by" date at 6 weeks from our roast date. You can consume coffee well past this date, just know that it won't be the best. We recommend purchasing 4-5 weeks worth at a time, and placing your next order 10 days before you run out. By following these recommendations, you will also receive 10% off our coffee, per the "Flexible Subscription Plan" (see "Discounts & Ways to Save" section above).
Giving Back:
Many coffee brands build an extra percentage into the price of every bag and then market it as a virtue: “10% of your purchase supports [charity].” We believe in genuine giving, but we don’t think it’s right to quietly mark up prices to fund causes; ours or anyone else’s. Instead, we’re committed to keeping our prices as low and honest as possible (take advantage of our Flexible Subscription Plan). That way, you keep more money in your pocket to support the causes, people, or communities that matter most to you. We strongly encourage everyone to give back in whatever way feels meaningful; time, money, or both. If we ever run a special fundraiser for a specific cause, participation will always be completely optional and clearly communicated. Our promise: no hidden markups, just great coffee at fair prices—so you can decide how to make a difference
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